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	<title>Shufra - Clarity in Documentation</title>
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		<title>Shufra - Clarity in Documentation</title>
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		<title>Cortona3D and Shufra to jointly deliver cutting-edge technical publication solutions to aerospace and defense markets worldwide</title>
		<link>http://shufra.wordpress.com/2010/05/16/cortona3d-and-shufra-to-jointly-deliver-cutting-edge-technical-publication-solutions-to-aerospace-and-defense-markets-worldwide/</link>
		<comments>http://shufra.wordpress.com/2010/05/16/cortona3d-and-shufra-to-jointly-deliver-cutting-edge-technical-publication-solutions-to-aerospace-and-defense-markets-worldwide/#comments</comments>
		<pubDate>Sun, 16 May 2010 05:40:02 +0000</pubDate>
		<dc:creator>Shumin Chen</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://shufra.wordpress.com/?p=189</guid>
		<description><![CDATA[Cortona3D’s capabilities in the field of visualization and animation based on engineering data combined with Shufra’s expertise in technical language documentation as well as related standards and best practices will offer our customers with unrivalled tech-pubs solutions.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=shufra.wordpress.com&amp;blog=7128208&amp;post=189&amp;subd=shufra&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.shufra.com.sg" target="_blank">Shufra </a>today signed a partnership agreement with Cortona3D, a leading 3D visual communication and publishing software innovator for manufacturers, OEMs and content providers  to represent its products globally to the aerospace, defense and manufacturing markets. Shufra specializes in software, training, consultancy and implementation services to help companies worldwide optimize their documentation creation and management processes and comply with international technical authoring standards, such as ASD-STE100 (Simplified Technical English) and S1000D.</p>
<p><a href="http://www.cortona3d.com" target="_blank">Cortona3D</a> software enables manufacturers to provide more efficient and effective technical documentation – parts catalogs, technical manuals, operating procedures, work instructions and training materials. Cortona’s Rapid family of tools is proven in use on projects run by Boeing  and The European Space Agency amongst many others.</p>
<p>Commenting on the partnership agreement, managing director Frans Wijma of Shufra said, &#8220;The impressive range of software applications that Cortona3D offers perfectly complements our current offering of sophisticated solutions that help our customers to save cost and improve efficiency when creating technical documentation. Cortona3D’s capabilities in the field of visualization and animation based on engineering data combined with Shufra’s expertise in technical language documentation as well as related standards and best practices  will offer our customers with unrivalled tech-pubs solutions.</p>
<p>Matthew Booth, VP Sales for Cortona3D  said &#8220;Cortona3D is experiencing ever growing demand globally for  the Rapid tools. Partnering with Shufra will help us meet this demand as they have Shufra has an unfaltering reputation in our key target sectors such as aerospace and defense, supporting ongoing business efficiency amongst an impressive list of customers. The team at Shufra is committed to assisting customers in delivering technical documentation efficiently and accurately, as is Cortona3D.”</p>
<p><strong>About Cortona3D</strong></p>
<p>Cortona3D provides 3D visual communication and publishing software to equipment manufacturers worldwide. Cortona3D open standards tools give manufacturers the power to rapidly author web-based interactive, animated 3D product documentation such as maintenance manuals, spare parts catalogs and interactive training from existing CAD assets. Proven benefits are three times faster production, 80%+ cost savings, and improved quality. Customers include Boeing, Ford, GE, Bosch, ESA and Airbus. Cortona3D has a track record of sector leadership and product improvement with representation in industry standardization bodies including AECMA, ATA and ADL-SCORM and S1000D.</p>
<p><strong>About Shufra</strong></p>
<p>Shufra is a full-service technical documentation provider that specializes in international documentation standards, providing training, software, consultancy and ASD-STE100 Simplified Technical English implementation services.</p>
<p>Our leading experts have supported over 70 customers in implementing Simplified Technical English, including Boeing, Rolls-Royce, BAE Systems, EADS, HOMAG, SAAB, FAA, L-3 communications, NICE Systems, Philips, Fluke, WatchGuard, Kubota and Omron.</p>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Shumin Chen</media:title>
		</media:content>
	</item>
		<item>
		<title>Using Simplified Technical English to apply Lean Six Sigma concepts to your documentation process</title>
		<link>http://shufra.wordpress.com/2010/02/13/using-simplified-technical-english-to-apply-lean-six-sigma-concepts-to-your-documentation-process/</link>
		<comments>http://shufra.wordpress.com/2010/02/13/using-simplified-technical-english-to-apply-lean-six-sigma-concepts-to-your-documentation-process/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 06:21:51 +0000</pubDate>
		<dc:creator>Shumin Chen</dc:creator>
				<category><![CDATA[International Standards]]></category>
		<category><![CDATA[Quality Control]]></category>
		<category><![CDATA[ASD-STE100]]></category>
		<category><![CDATA[content management]]></category>
		<category><![CDATA[documentation lifecycle]]></category>
		<category><![CDATA[Frans Wijma]]></category>
		<category><![CDATA[Shufra]]></category>
		<category><![CDATA[Shumin Chen]]></category>
		<category><![CDATA[Simplified Technical English]]></category>
		<category><![CDATA[Six Sigma]]></category>
		<category><![CDATA[technical writing]]></category>

		<guid isPermaLink="false">http://shufra.wordpress.com/?p=177</guid>
		<description><![CDATA[Simplified Technical English involves all aspects of the documentation lifecycle. It looks to make significant improvements in your content creation and content management workflow. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=shufra.wordpress.com&amp;blog=7128208&amp;post=177&amp;subd=shufra&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>By Shumin Chen and Frans Wijma</p>
<p>Simplified Technical English (STE) is an international standard (ASD-STE100) that helps to make technical documentation easy to understand. Simplified Technical English standardises vocabulary, grammar and style, while letting users control their specific terminology. Although Simplified Technical English originates from the aerospace and defence industries, it can easily be customised and applied to any other industry.</p>
<p><a href="http://www.shufra.com.sg">Shufra</a>, a full-service technical documentation provider, can help you implement the <a href="http://www.shufra.com.sg/simplified-technical-english.php">ASD-STE100 Simplified Technical English standard</a> in such a way that it optimally supports the introduction of Lean Six Sigma ideas, concepts and processes to your <strong>documentation lifecycle</strong>.</p>
<p><strong>Simplified Technical English and Six Sigma</strong><br />
Below, we will outline the basic synergy between Six Sigma and Simplified Technical English.</p>
<p>An important Six Sigma method is known as <strong>DMAIC</strong>:<br />
•	<strong>D</strong>efine the project goals.<br />
•	<strong>M</strong>easure key aspects of the current process and collect relevant data.<br />
•	<strong>A</strong>nalyze the data to identify root defects.<br />
•	<strong>I</strong>mprove or optimize the current process based on the data collected.<br />
•	<strong>C</strong>ontrol the new process to ensure that any deviations from target are corrected before they result in defects.</p>
<p>In the domain of Simplified Technical English in relation to content creation and content management (authoring, editing, change management, version management), the basic parallel is:<br />
•	<strong>D</strong>efine the writing rules<br />
•	<strong>M</strong>ine legacy data<br />
•	<strong>A</strong>nalyze the data to identify the common violations<br />
•	<strong>I</strong>mprove the documentation by applying the relevant rules<br />
•	<strong>C</strong>heck the documentation to ensure correct and consistent use of the rules, thus reducing the number of violations and improving output quality</p>
<p>Simplified Technical English provides the baseline set of writing rules that can be used as objective parameters to <strong>measure content quality</strong>. Shufra can extract relevant error information from your legacy publications, helping to identify the main problem areas. We then train your staff in effectively applying the rules that remedy these problems. Finally, we help you to implement Simplified Technical English checker software to monitor and control the content creation and output. The exact implementation will be based on your existing or planned documentation process and entails many variables. </p>
<p><strong>A bottomline impact</strong></p>
<p>Simplified Technical English involves all aspects of the <strong>documentation lifecycle</strong>. It looks to make significant improvements in your content creation and content management workflow. Typically, text written in Simplified Technical English will show a 20 to 30% reduction in text volume without any information loss and at least a 60% increase in readability and user-friendliness. As the text volume is reduced by at least 20% and the remaining text becomes more repetitive, the use of Simplified Technical English typically results in 30 to 40% less translation cost. </p>
<p>After all, the best product is only as good as its documentation and technical data allow the customer to make optimum use of it without stretching the budget too far.</p>
<p>For more information about Simplified Technical English and our services and products, please <a href="http://www.shufra.com.sg/contact.php">contact us</a>. </p>
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			<media:title type="html">Shumin Chen</media:title>
		</media:content>
	</item>
		<item>
		<title>A380 captain explains how the use of documentation standards benefits large organisations</title>
		<link>http://shufra.wordpress.com/2009/08/13/a380-captain-explains-how-the-use-of-documentation-standards-benefits-large-organisations/</link>
		<comments>http://shufra.wordpress.com/2009/08/13/a380-captain-explains-how-the-use-of-documentation-standards-benefits-large-organisations/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 16:36:15 +0000</pubDate>
		<dc:creator>Shumin Chen</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[asd]]></category>
		<category><![CDATA[ASD-STE100]]></category>
		<category><![CDATA[Boeing]]></category>
		<category><![CDATA[documentation]]></category>
		<category><![CDATA[Shufra]]></category>
		<category><![CDATA[Simplified English]]></category>
		<category><![CDATA[Simplified Technical English]]></category>
		<category><![CDATA[Singapore]]></category>
		<category><![CDATA[training]]></category>
		<category><![CDATA[translation]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://shufra.wordpress.com/?p=95</guid>
		<description><![CDATA[Does conflicting and out-dated information frustrate you? Do your users find it difficult to find the pertinent information to operate efficiently and on-time? What can you do to provide, manage and supply information to support your role in your company's operations and your users? <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=shufra.wordpress.com&amp;blog=7128208&amp;post=95&amp;subd=shufra&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div id="attachment_100" class="wp-caption alignright" style="width: 290px"><a href="http://www.shufra.com.sg/bizcase.php"><img class="size-medium wp-image-100" title="michaelbryan" src="http://shufra.files.wordpress.com/2009/08/michaelbryan1.jpg?w=280&#038;h=210" alt="Captain Michael Bryan, Shufra" width="280" height="210" /></a><p class="wp-caption-text">Captain Michael Bryan</p></div>
<p>Does conflicting and out-dated information frustrate you? Do your users find it difficult to find the pertinent information to operate efficiently and on-time? What can you do to provide, manage and supply information to support your role in your company&#8217;s operations and your users? Your operation must develop a vision for better provision, management, availability, usability and intelligence of information.</p>
<p>Information fidelity, integration and distribution act as the keystones for best practise information management within your organisation. These aspects have been shown to drive significant cost-savings to your company’s bottom line. Why then are so many industry players letting these benefits pass them by? What is missing?</p>
<p>Captain Michael Bryan will discuss these issues and bring into sharp focus the real issues that have made information management and information usability, from an end user&#8217;s perspective, the bane of airline operators for decades. He will provide us with significant and compelling examples that not only empower you to show but convince your management of the windows of opportunities that they have missed and could potentially miss &#8211; to outdo and outlast stiff competition within the industry.</p>
<p>With over 35 years aviation experience, Captain Michael Bryan has been involved with information standards development and EFB programs for two decades. Captain Bryan is a past Chair of the ATA/AIA FOWG (Digital Data) committee and has been cited by Boeing and Aerospatiale for his contributions towards just this effort and its future potential. In addition to these endeavours, Michael’s Master’s Thesis also relates to the subject of information management; why it is an imperative for airlines and why it is for most, that this issue has not only missed the flight, it has missed the point with almost every airline on the planet!</p>
<p>Please <a href="http://www.shufra.com.sg/contact.php">contact us</a> for more information or to register.</p>
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			<media:title type="html">Shumin Chen</media:title>
		</media:content>

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			<media:title type="html">michaelbryan</media:title>
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		<item>
		<title>Shufra offers shared Simplified English and S1000D training classes in Dubai</title>
		<link>http://shufra.wordpress.com/2009/08/11/shufra-offers-shared-simplified-english-and-s1000d-training-classes-in-dubai/</link>
		<comments>http://shufra.wordpress.com/2009/08/11/shufra-offers-shared-simplified-english-and-s1000d-training-classes-in-dubai/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 22:46:24 +0000</pubDate>
		<dc:creator>Shumin Chen</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[asd]]></category>
		<category><![CDATA[ASD-STE100]]></category>
		<category><![CDATA[dubai]]></category>
		<category><![CDATA[S1000D]]></category>
		<category><![CDATA[Shufra]]></category>
		<category><![CDATA[Simplified English]]></category>
		<category><![CDATA[Simplified Technical English]]></category>
		<category><![CDATA[Singapore]]></category>
		<category><![CDATA[technical documentation]]></category>
		<category><![CDATA[technical publications]]></category>
		<category><![CDATA[training]]></category>

		<guid isPermaLink="false">http://shufra.wordpress.com/2009/08/11/shufra-offers-shared-simplified-english-and-s1000d-training-classes-in-dubai/</guid>
		<description><![CDATA[Join this professional training opportunity to achieve cost savings, professional improvement, quality assurance, compliance and a distinct competitive advantage.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=shufra.wordpress.com&amp;blog=7128208&amp;post=91&amp;subd=shufra&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div class="mceTemp">
<h2 style="font-weight:normal;font-size:13pt;color:darkgray;">Join this professional training opportunity to learn about international documentation standards and achieve:</h2>
<dl class="wp-caption  alignright">
<dt class="wp-caption-dt"><a href="http://www.shufra.com.sg/uae-training.php"><img class="size-thumbnail wp-image-132  " title="Shufra Simplified English training Dubai" src="http://shufra.files.wordpress.com/2009/08/dubai_-_united_arabic_emirates5.jpg?w=280&#038;h=191" alt="Shufra Simplified English training Dubai" width="280" height="191" /></a></dt>
<dd class="wp-caption-dd">Dubai training</dd>
</dl>
<ul type="disc">
<li>Cost savings</li>
<li>Reduced translation cost</li>
<li>Professional improvement</li>
<li>Quality assurance</li>
<li>Compliance</li>
<li>Competitive advantage</li>
<li>Shorter time-to-market and downtime</li>
</ul>
<h2 style="font-weight:normal;font-size:13pt;color:darkgray;">Topics</h2>
<p>Join us to learn how to use two important international standards, developed for and required by aerospace and defence programs worldwide:</p>
<ul type="disc">
<li><span style="text-decoration:underline;"><a style="color:#990000;" href="http://www.shufra.com.sg/simplified-technical-english.php"><span><strong>Simplified Technical English (ASD-STE100)</strong></span></a></span>: this standard regulates the language used in technical publications, making text easier to understand, less ambiguous and more consistent.</li>
<li>ASD <a style="color:#990000;" href="http://www.shufra.com.sg/s1000d.php"><span style="color:#990000;"><strong>S1000D</strong></span></a>: this standard is based on a common-source database and helps companies to create and manage technical publications more efficiently, based on a refined XML or SGML structure.</li>
</ul>
<p>Use of these standards will greatly improve the quality of your documentation and achieve considerable time and cost savings.</p>
<h2 style="font-weight:normal;font-size:13pt;color:darkgray;">Additional feature</h2>
<p style="color:#990000;"><strong><a href="http://shufra.wordpress.com/2009/08/13/a380-captain-explains-how-the-use-of-documentation-standards-benefits-large-organisations/" target="_self">A380 captain explains how the use of documentation standards benefits large businesses and their customers.</a></strong></p>
<h2 style="font-weight:normal;font-size:13pt;color:darkgray;">When</h2>
<p>The STE course will be held on 29 and 30 September, from 8.30 till 17.00 h. The S1000D course will be held on 1 October, from 8.30 till 17.00 h.</p>
<h2 style="font-weight:normal;font-size:13pt;color:darkgray;">Where</h2>
<p><a onclick="return mugicPopWin(this,event);" oncontextmenu="mugicRightClick(this);" class="alignleft" style="color:#990000;" title="Intercontinental Hotel" href="http://www.ichotelsgroup.com/intercontinental/en/gb/locations/overview/dxbhb?rpb=hotel&amp;crUrl=/h/d/6c/1/en/hotelsearchresultsv" target="_blank"><span><strong>Intercontinental Hotel</strong></span></a>, Festival City, Dubai</p>
<h2 style="font-weight:normal;font-size:13pt;color:darkgray;">Who we are</h2>
<p><span style="color:#990000;"><strong><a style="color:#990000;" href="http://www.shufra.com.sg/">Shufra</a></strong></span> and <span style="color:#990000;"><strong><a style="color:#990000;" href="http://www.xedge.com.sg/">xEdge</a></strong></span> are companies founded by seasoned industry experts. We work according to international standards and have extensive experience in many industries, including aerospace, defence, electronics, machinery, medical equipment and banking.</p>
<p>Please<span style="color:#990000;"> <strong><span><a style="color:#990000;" href="http://www.shufra.com.sg/contact.php">contact us</a></span> </strong></span>for more information or to register.</div>
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			<media:title type="html">Shumin Chen</media:title>
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			<media:title type="html">Shufra Simplified English training Dubai</media:title>
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		<title>Shufra partners with JustSystems to bring powerful, high-quality data management solutions to customers</title>
		<link>http://shufra.wordpress.com/2009/08/05/shufra-partners-with-justsystems-to-bring-powerful-high-quality-data-management-solutions-to-customers/</link>
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		<pubDate>Wed, 05 Aug 2009 10:46:35 +0000</pubDate>
		<dc:creator>Shumin Chen</dc:creator>
				<category><![CDATA[-]]></category>
		<category><![CDATA[Aaron Deitcher]]></category>
		<category><![CDATA[DITA]]></category>
		<category><![CDATA[Frans Wijma]]></category>
		<category><![CDATA[justsystems]]></category>
		<category><![CDATA[Shufra]]></category>
		<category><![CDATA[XMetal]]></category>
		<category><![CDATA[XML]]></category>

		<guid isPermaLink="false">http://shufra.wordpress.com/?p=88</guid>
		<description><![CDATA[At Shufra, we believe in using standards whenever possible. This helps our customers to work and collaborate efficiently – making data more intelligent as well as future-proof. With its proven XMetaL suite of software, JustSystems is the partner of choice for us. Our customers need the flexibility offered by XMetaL to make optimum use of XML in creating and managing technical documentation for compliance purposes.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=shufra.wordpress.com&amp;blog=7128208&amp;post=88&amp;subd=shufra&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Singapore &#8211; Shufra (<a href="http://www.shufra.com.sg/">www.shufra.com.sg</a>) announced a new strategic partnership with JustSystems (www.justsystems.com), the largest independent software vendor in Japan and a worldwide leader in XML and information management technologies.  Together, Shufra and JustSystems will let customers benefit from XML, a global non-proprietary standard for creating, storing and managing data in any language.</p>
<p>JustSystems XMetaL is an XML-based software for structured authoring and content collaboration that provides structure and automation for managing high volumes of valuable content. Using industry standards including <a href="http://www.oasis-open.org/committees/tc_home.php?wg_abbrev=dita" target="_blank">Darwin Information Typing Architecture</a> (DITA), XMetaL enables content creators to efficiently create, collaborate, and reuse information that can be repurposed into the languages and formats customers demand. The XMetaL product family has improved time-to-market, compliance, quality and customer satisfaction for a wide array of industries and applications.</p>
<p>Shufra is a leading provider of technical documentation services and products. Its experienced team of writers, illustrators and translators works according to international aerospace and defence standards, while having the flexibility to deal with the customer&#8217;s specific requirements. In this way, Shufra strives to establish long-term partnerships with its customers to maximize mutual benefits.</p>
<p>Dr. Frans Wijma, managing director at Shufra explained, &#8220;At Shufra, we believe in using standards whenever possible. This helps our customers to work and collaborate efficiently – making data more intelligent as well as future-proof. With its proven XMetaL suite of software, JustSystems is the partner of choice for us. Our customers need the flexibility offered by XMetaL to make optimum use of XML in creating and managing technical documentation for compliance purposes.&#8221;</p>
<p>A global leader with three decades of innovation in information management technology, JustSystems helps organisations create, unify, visualise and deliver business-critical information. JustSystems solutions reduce the cost of content creation and maintenance and improve the effectiveness of business processes that depend on content and data from diverse, distributed sources.</p>
<p>“XMetaL greatly improves accuracy and quality of information, eliminates duplication of effort, and dramatically reduces the cost of content creation, localization, publishing and maintenance,” said Aaron Deitcher, vice president of North America and EMEA for JustSystems.  “Since XMetaL is also very easy to use, the partnership will enable Shufra’s technical documentation team to be more efficient in providing valuable services to its customers so that customers can stay ahead of the competition in terms of their information assets.</p>
<p>For more information on JustSystems XMetaL, XML and the other products and services that Shufra provides in the field of technical documentation, translation and engineering, please contact <a href="info@shufra.com.sg">info@shufra.com.sg</a>.</p>
<h3>About Shufra</h3>
<p>Shufra is an established company founded by industry professionals who take pride in delivering multilingual technical documentation management solutions, consultancy and related training courses to its customers. With over 20 years of industry experience, the team at Shufra supports your documentation needs and provides blueprints, recommendations and tailor-made solutions to establish and streamline your authoring and technical publication processes. On a global scale, we partner with international major companies like Boeing, Corena and JustSystems to bring powerful, high-quality data management solutions closer to our customers.</p>
<h3>About JustSystems</h3>
<p>JustSystems is a leading global software provider with three decades of successful innovation in office productivity, information management, and consumer and enterprise software. With over 2,500 customers worldwide, the company is continuing a global expansion strategy based on its xfy enterprise software, XMetaL content lifecycle solutions, and its pioneering work in enabling XBRL financial reporting technologies. JustSystems is one of the 2008 KMWorld 100 Companies that Matter in Knowledge Management, a 2008 EContent 100 member, and was recognized on the 2008 KMWorld Trend-Setting Product list for XMetaL. Major strategic partnerships include IBM, Oracle and EMC. For more information, please visit <a href="http://www.justsystems.com/">http://www.justsystems.com</a>.</p>
<p>All brand names and product names are trademarks or registered trademarks of their respective companies.</p>
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		<title>Shufra invites you to a 3-day Simplified Technical English (ASD-STE100) and S1000D training in Singapore</title>
		<link>http://shufra.wordpress.com/2009/08/01/shufra-invites-you-to-a-3-day-simplified-technical-english-asd-ste100-and-s1000d-training-in-singapore/</link>
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		<pubDate>Fri, 31 Jul 2009 20:47:05 +0000</pubDate>
		<dc:creator>Shumin Chen</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[ASD-STE100]]></category>
		<category><![CDATA[Shufra]]></category>
		<category><![CDATA[Simplified English]]></category>
		<category><![CDATA[Simplified Technical English]]></category>
		<category><![CDATA[Singapore]]></category>
		<category><![CDATA[training]]></category>
		<category><![CDATA[translation]]></category>
		<category><![CDATA[writing]]></category>

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		<description><![CDATA[PLUS A380 captain explains how the use of documentation standards benefits large businesses and their customers.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=shufra.wordpress.com&amp;blog=7128208&amp;post=65&amp;subd=shufra&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div class="wp-caption alignright" style="width: 290px"><a href="http://www.shufra.com.sg/sg-training.php"><img title="Shufra Simplified English training Singapore" src="http://shufra.files.wordpress.com/2009/08/merlion1.jpg?w=280&#038;h=225" alt="Shufra Simplified English training Singapore" width="280" height="225" /></a><p class="wp-caption-text">Singapore training</p></div>
<h2 style="font-weight:normal;font-size:13pt;color:darkgray;">Join this professional training opportunity to learn about international documentation standards and achieve:</h2>
<ul type="disc">
<li>Cost savings</li>
<li>Reduced translation cost</li>
<li>Professional improvement</li>
<li>Quality assurance</li>
<li>Compliance</li>
<li>Competitive advantage</li>
<li>Shorter time-to-market and downtime</li>
</ul>
<h2 style="font-weight:normal;font-size:13pt;color:darkgray;">Topics</h2>
<p>Join us to learn how to use two important international standards, developed for and required by aerospace and defence programs worldwide:</p>
<ul type="disc">
<li><span style="text-decoration:underline;"><a style="color:#990000;" href="http://www.shufra.com.sg/simplified-technical-english.php"><span><strong>Simplified Technical English (ASD-STE100)</strong></span></a></span>: this standard regulates the language used in technical publications, making text easier to understand, less ambiguous and more consistent.</li>
<li>ASD <a style="color:#990000;" href="http://www.shufra.com.sg/s1000d.php"><span style="color:#990000;"><strong>S1000D</strong></span></a>: this standard is based on a common-source database and helps companies to create and manage technical publications more efficiently, based on a refined XML or SGML structure.</li>
</ul>
<p>Use of these standards will greatly improve the quality of your documentation and achieve considerable time and cost savings.</p>
<h2 style="font-weight:normal;font-size:13pt;color:darkgray;">Additional feature</h2>
<p style="color:#990000;"><strong><a href="http://shufra.wordpress.com/2009/08/13/a380-captain-explains-how-the-use-of-documentation-standards-benefits-large-organisations/" target="_self">A380 captain explains how the use of documentation standards benefits large businesses and their customers.</a></strong></p>
<h2 style="font-weight:normal;font-size:13pt;color:darkgray;">When</h2>
<p>The STE course will be held on 25 and 26 August, from 8.30 till 17.00 h. The S1000D course will be held on 27 August, from 8.30 till 17.00 h.</p>
<h2 style="font-weight:normal;font-size:13pt;color:darkgray;">Where</h2>
<p><a onclick="return mugicPopWin(this,event);" oncontextmenu="mugicRightClick(this);" style="color:#990000;" href="http://www.ichotelsgroup.com/intercontinental/en/gb/locations/overview/sinhb?rpb=hotel&amp;crUrl=/h/d/6c/1/en/hotelsearchresults"><span><strong>Intercontinental Hotel</strong></span></a>, 80 Middle Road, Singapore. 2 minutes from Bugis MRT.</p>
<h2 style="font-weight:normal;font-size:13pt;color:darkgray;">Who we are</h2>
<p><span style="color:#990000;"><strong><a style="color:#990000;" href="http://www.shufra.com.sg/">Shufra</a></strong></span> and <span style="color:#990000;"><strong><a style="color:#990000;" href="http://www.xedge.com.sg/">xEdge</a></strong></span> are companies founded by seasoned industry experts. We work according to international standards and have extensive experience in many industries, including aerospace, defence, electronics, machinery, medical equipment and banking.</p>
<p>Please<span style="color:#990000;"> <strong><span><a style="color:#990000;" href="http://www.shufra.com.sg/contact.php">contact us</a></span> </strong></span>for more information or to register.</p>
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			<media:title type="html">Shumin Chen</media:title>
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			<media:title type="html">Shufra Simplified English training Singapore</media:title>
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		<title>Early bird special &#8211; Simplified English training class offer</title>
		<link>http://shufra.wordpress.com/2009/07/22/early-bird-special-simplified-english-training-class-offer/</link>
		<comments>http://shufra.wordpress.com/2009/07/22/early-bird-special-simplified-english-training-class-offer/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 20:51:54 +0000</pubDate>
		<dc:creator>Shumin Chen</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[ASD-STE100]]></category>
		<category><![CDATA[Boeing]]></category>
		<category><![CDATA[Boeing Simplified English checker]]></category>
		<category><![CDATA[Shufra]]></category>
		<category><![CDATA[Simplified English]]></category>
		<category><![CDATA[Simplified Technical English]]></category>
		<category><![CDATA[ste]]></category>
		<category><![CDATA[training]]></category>

		<guid isPermaLink="false">http://shufra.wordpress.com/?p=57</guid>
		<description><![CDATA[Simplified Technical English (a.k.a. Simplified English, ASD-STE100 or STE) is a specification developed for language use in aircraft and defense documentation, but increasingly also used in other industries and for various document types. The aim of Simplified English is to make text easier to understand, more consistent and less ambiguous. The use of Simplified English [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=shufra.wordpress.com&amp;blog=7128208&amp;post=57&amp;subd=shufra&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Simplified Technical English (a.k.a. Simplified English, ASD-STE100 or STE) is a specification developed for language use in aircraft and defense documentation, but increasingly also used in other industries and for various document types. The aim of Simplified English is to make text easier to understand, more consistent and less ambiguous. The use of Simplified English typically helps to reduce the amount of text and the time-to-market while saving cost at the same time.</p>
<p>The team at Shufra has 10 years of experience in implementing Simplified English with around 60 customers worldwide, including Boeing, Rolls-Royce, EADS and BAE Systems. Shufra normally offers Simplified Technical English training on site with the customer, as part of an STE implementation, including dictionary building and licenses for the Boeing Simplified English Checker. However, for those who are not yet ready for an implementation, and for companies that only have one person in charge of documentation, the cost of an on-site dedicated training can be an issue.</p>
<p>We therefore offer seats at a number of joint training classes in the US, UK and elsewhere. All classes will have a minimum of 5 and a maximum of 10 participants. The first class is scheduled to take place in Phoenix, AZ on September 8 and 9, the second in London, UK on September 15 and 16. Given a sufficient demand, we will offer more classes in more locations, including Dubai and Tokyo. The cost per attendee is USD 1,800 / EUR 1,300. If you register and make payment before July 31, we offer a 10% early-bird discount.</p>
<p>Trainees will receive a copy of the ASD-STE100 specification. A certificate will be issued upon successful completion.</p>
<p>Please contact Shufra at info@shufra.com.sg for more information (including a training outline) or to register. For more information about Shufra, please visit www.shufra.com.sg.</p>
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			<media:title type="html">Shumin Chen</media:title>
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		<item>
		<title>Shared STE training class offer</title>
		<link>http://shufra.wordpress.com/2009/07/15/shared-ste-training-class-offer/</link>
		<comments>http://shufra.wordpress.com/2009/07/15/shared-ste-training-class-offer/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 19:14:05 +0000</pubDate>
		<dc:creator>Shumin Chen</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Boeing Simplified English checker]]></category>
		<category><![CDATA[BSEC]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Phoenix]]></category>
		<category><![CDATA[STE implementation]]></category>
		<category><![CDATA[STE training]]></category>

		<guid isPermaLink="false">http://shufra.wordpress.com/?p=51</guid>
		<description><![CDATA[Shufra normally offers Simplified Technical English training on site with the customer, as part of an STE implementation, including dictionary building and licenses for the Boeing Simplified English Checker. For those who are not yet ready for an implementation, and for companies that only have one person in charge of documentation, the cost of an [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=shufra.wordpress.com&amp;blog=7128208&amp;post=51&amp;subd=shufra&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Shufra normally offers Simplified Technical English training on site with the customer, as part of an STE implementation, including dictionary building and licenses for the Boeing Simplified English Checker.</p>
<p>For those who are not yet ready for an implementation, and for companies that only have one person in charge of documentation, the cost of an on-site dedicated training can be an issue.</p>
<p>We therefore plan to offer one or more joint training classes, based on demand, in a public location. The number and location of training classes will be adapted to demand. A class will have a minimum of 5 and a maximum of 10 participants.</p>
<p>For now, we are planning to have one two-day class in Phoenix, AZ and another two-day class in London, UK. Both these classes will take place in September, provided that a sufficient number of people register before 31 July. The cost per attendee will be USD 1,800 / EUR 1,300. Given a sufficient demand, we will offer more classes in more locations.</p>
<p>Trainees will receive a copy of the ASD-STE100 specification. A certificate will be issued upon successful completion.</p>
<p>Please contact Shufra at <a href="mailto:info@shufra.com.sg">info@shufra.com.sg</a> for more information or to register. For more information about Shufra, please visit <a href="http://www.shufra.com.sg/">www.shufra.com.sg</a>.</p>
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			<media:title type="html">Shumin Chen</media:title>
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		<title>Shufra to complement its range of XML-based services</title>
		<link>http://shufra.wordpress.com/2009/07/14/shufra-to-complement-its-range-of-xml-based-services/</link>
		<comments>http://shufra.wordpress.com/2009/07/14/shufra-to-complement-its-range-of-xml-based-services/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 21:05:52 +0000</pubDate>
		<dc:creator>Shumin Chen</dc:creator>
				<category><![CDATA[-]]></category>
		<category><![CDATA[corena]]></category>
		<category><![CDATA[Frans Wijma]]></category>
		<category><![CDATA[Julia Yeong]]></category>
		<category><![CDATA[justsystems]]></category>
		<category><![CDATA[S1000D]]></category>
		<category><![CDATA[Shufra]]></category>
		<category><![CDATA[xEdge]]></category>
		<category><![CDATA[XML]]></category>

		<guid isPermaLink="false">http://shufra.wordpress.com/?p=45</guid>
		<description><![CDATA[Shufra establishes further strategic partnerships in order to provide its customers with unmatched practical and efficient state-of-the-art solutions for technical documentation and training. Says Ms. Shumin Chen, business development manager at Shufra: “Our customers are looking for turn-key solutions that create and manage data in a vendor-independent way. At Shufra, we support the use of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=shufra.wordpress.com&amp;blog=7128208&amp;post=45&amp;subd=shufra&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Shufra establishes further strategic partnerships in order to provide its customers with unmatched practical and efficient state-of-the-art solutions for technical documentation and training.</p>
<p>Says Ms. Shumin Chen, business development manager at Shufra: “Our customers are looking for turn-key solutions that create and manage data in a vendor-independent way. At Shufra, we support the use of global standards in order to safeguard the flexible and efficient usage of all data created.”</p>
<p>XML is a standard that allows for a universal and non-proprietary way of creating, storing, editing, managing and publishing data. Shufra partners with market leaders and innovative companies, integrating their products into solutions that satisfy all of its customers&#8217; needs now and in the future.</p>
<p>Shufra offers XMetaL by JustSystems to allow for the easy creation and management of content. The partnership with xEdge provides a flexible viewing solution that allows companies to show and publish their data in an intuitive browser environment. Ms. Julia Yeong, owner at xEdge Consultancy welcomes the collaboration with Shufra and explains: “We are a young and dynamic software company based in Singapore. We believe that the synergy between Shufra and xEdge Consultancy will allow us to rapidly expand our presence in the field of technical documentation management.”</p>
<p>To further optimise documentation management, there are a number of value-added options available. Shufra’s partnership with Corena provides for a comprehensive yet flexible data management solution centred around a common-source database (CSDB), based on the S1000D standard that is compulsory for most aerospace and defence projects, and can easily be adapted to all industries.</p>
<p>The S1000D specification recommends the use of ASD-STE100 (Simplified Technical English) for English technical language narration, as this not only provides an improved opportunity for clarity but also yields the benefits of easier and cheaper translation.  To date, Shufra is the only company that offers full support for STE as part of its range of XML-based solutions. Shufra offers the Boeing Simplified English Checker, the most established and accurate authoring tool, available for commercial use since the year 2000.</p>
<p>Says Dr. Frans Wijma, managing director of Shufra: “We are proud to announce that Shufra, in close co-operation with its partners, can offer a unique and very comprehensive package, focused around the use of XML and a common-source database. Combined with our training, consultancy and system integration services, this package is unique in its domain and will greatly benefit its users.”</p>
<p>For more information, please contact Shufra at <a href="mailto:info@shufra.com.sg">info@shufra.com.sg</a> or visit our website <a href="http://www.shufra.com.sg/">www.shufra.com.sg</a>.</p>
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			<media:title type="html">Shumin Chen</media:title>
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		<title>Implementing corporate style guides: Shufra becomes authorised reseller for acrolinx™ IQ Suite</title>
		<link>http://shufra.wordpress.com/2009/04/09/implementing-corporate-style-guides-shufra-becomes-authorised-reseller-for-acrolinx%e2%84%a2-iq-suite/</link>
		<comments>http://shufra.wordpress.com/2009/04/09/implementing-corporate-style-guides-shufra-becomes-authorised-reseller-for-acrolinx%e2%84%a2-iq-suite/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 04:40:27 +0000</pubDate>
		<dc:creator>Shumin Chen</dc:creator>
				<category><![CDATA[-]]></category>
		<category><![CDATA[acrolinx]]></category>
		<category><![CDATA[acrolinx IQ Suite]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[grammar]]></category>
		<category><![CDATA[information quality]]></category>
		<category><![CDATA[Shumin Chen]]></category>
		<category><![CDATA[style guide]]></category>
		<category><![CDATA[translation memory]]></category>

		<guid isPermaLink="false">http://shufra.wordpress.com/?p=35</guid>
		<description><![CDATA[Technical documentation provider Shufra, based in Singapore, announces reseller agreement with acrolinx GmbH from Germany. Shufra will market and distribute the acrolinx™ IQ Suite. This software helps to implement corporate style guides governing spelling, grammar, style and terminology usage in documentation.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=shufra.wordpress.com&amp;blog=7128208&amp;post=35&amp;subd=shufra&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Dr. Frans Wijma, managing director of Shufra (www.shufra.com.sg) announced today a partnership with acrolinx GmbH from Germany. As part of the agreement, Shufra now offers its customers worldwide acrolinx™ IQ Suite, a powerful linguistic quality assurance application that helps companies to implement corporate style guides and their specific writing rules. The software can check for correct spelling, grammar, style and terminology, thus improving readability, translatability and overall consistency.</p>
<p>IQ stands for Information Quality. Key benefits of Information Quality are:</p>
<ul>
<li>Optimum leverage of translation memory software (TM)</li>
<li>Better communication between customers and sales, support and product development teams</li>
<li>Consistent branding across corporate communications</li>
<li>Certified quality of product information</li>
</ul>
<p>One of the unique features of acrolinx™ IQ is acrolinx™ Intelligent Reuse, which will flag different sentences that provide the same information in order to improve consistency. In addition, the software allows users to create and manage their own specific sets of rules.</p>
<p>Dr. Frans Wijma added, “Our team at Shufra has been working with customers in the aerospace and defence industries at the international level for years, applying international standards for documentation quality and compliance. This new partnership with acrolinx GmbH will allow us to share our knowledge and expertise in controlled authoring with an even more diverse customer base.&#8221;</p>
<p>For more information on acrolinx™ IQ Suite and relevant implementation services, please contact us at: info@shufra.com.sg.</p>
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			<media:title type="html">Shumin Chen</media:title>
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